Solo artist NOA, who handles Japanese, English, and Korean, makes her Billboard Live debut. She gained experience as the first Japanese trainee at a major Korean agency, and began pursuing a full-fledged music career in Japan from 2020. While handling composing, lyric writing, and even dance choreography, she actively collaborates with domestic and international artists, including tofubeats, Ayumu Imazu, and the American pop duo Joan. In 2023 she released her first album, 'NO.A', and in May of the same year she held her first solo concert at EX Theater, followed by an Asia tour spanning Hong Kong, Taipei, Bangkok, and Seoul, and a two-day show at Ariake Arena. In 2024 she releases her second album, 'Primary Colors', continuing to put out new work at a steady pace. Look forward to NOA's Billboard Live—this is a rare, Billboard Live–exclusive club performance that broadens her expressive field beyond genres.