BEGIN, a musical troupe celebrating its 35th anniversary since debut, will again hold its midsummer Billboard Live Tour this year. They have produced numerous timeless songs loved across generations, including “島人ぬ宝,” “涙そうそう,” and “海の声,” and in recent years have expanded their activities both domestically and internationally, with performances in places like Brazil and Hawaii. Look forward to a summer night wrapped in a refreshing Okinawan-flavored sound from them, as they continue to captivate many fans with music that crosses genres—from blues to island songs—and a participatory live style that people of all ages can enjoy.